Start at the bottom of the diagram above…
- SCIENCE: Our values begin with science: what really works?
- ACCURACY: And that science must be accurate.
- INFLUENCE: The whole point is to influence people- that’s what marketing, PR, sales, and even keynote speaking are all about.
- INSIGHT: What insights can we have to fuel the research, creation and testing process?
- CREATIVITY: And without creativity, of course, there would be nothing interesting to show people, and we wouldn’t be all that influential, would we?
All these values combine like Voltron in our practical F.I.T. process, which is the guide for everything we do: