Geeky Lady ROI: Social Media Measurement with Nichole Kelly

Posted on Posted in Analytics, Social Media ROI, Social Media Strategy

Nichole Kelly is the author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI.

As a bottom-line driven executive and CEO of Social Media Explorer|SME Digital, Nichole is most widely known for her Full Frontal ROI methodology; a systematic, measurement-orientedand practical approach to connecting an organization’s social media marketing activity to core business objectives: sales volume, revenue and costs which is documented in her book. And… Nichole is one of the best speakers on using social media to drive business performance!