The Key Metrics You Don't Have That Are Killing Your Profits: A Video Interview with Zach Johnson of Funnel Dash

Posted on Posted in Analytics, Marketing Automation

For most businesses, once they get online, it’s all about growing your list, because you can’t sell everybody the first time they meet you. Only a few people buy the first time they encounter your company. So do you want more profits and sales? Is your funnel efficient? How do you improve it and get […]

How Facebook Cut This Company's Cost Per Customer by 60%

Posted on Posted in Analytics, Facebook Advertising, Internet Marketing Strategy, Social Media Lead Generation, Social Media Strategy

This is the first case study interview in the relaunch of my podcast. And yes, a lot of my podcasts start as videos. 🙂 Real companies, real campaigns, real results. One of the biggest problems we struggle with these days is an overwhelm – too much information, too many ideas, too many platforms, too many strategies. What […]

Geeky Lady ROI: Social Media Measurement with Nichole Kelly

Posted on Posted in Analytics, Social Media ROI, Social Media Strategy

Nichole Kelly is the author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. As a bottom-line driven executive and CEO of Social Media Explorer|SME Digital, Nichole is most widely known for her Full Frontal ROI methodology; a systematic, measurement-orientedand practical approach to connecting an organization’s social media […]