5 Keys to Social Ad Lead Generation For Cloud Hosting & IT

Posted on Posted in Advertising, B2B, Content Marketing, Facebook Advertising, Lead Gen

Not long after keynoting for Microsoft, I was contacted by a leader in a Microsoft team that helps their partner companies sell MS hosting services. They had me design a digital marketing training program for these partner companies. We also did a number of pilot programs with cloud hosting companies. For one of these, in 2013, we wrote a […]

35 Facebook Profit Tips UPDATED for 2016

Posted on Posted in B2B, Content Marketing, Facebook Advertising, Facebook Marketing, Facebook Posting, Social Media Lead Generation, Social Media Marketing, Social Media ROI, Social Media Strategy

REVIEWED & UPDATED JANUARY 2, 2016- None of the previous tips expired in value or relevance. I’ve added a few new bonus tips at the end for 2016. This post was originally written in June 2015. And some of these tips have been true since I started teaching Facebook marketing in 2011. I wrote this […]

Without This, Your Content Marketing Is Worthless

Posted on Posted in B2B, Content Marketing, Facebook Advertising, Internet Marketing Strategy

Well, to be more accurate, it should be “Without this, your content is wasted.” But I’ll tell you why I titled the blog post that way: sometimes, when people are thinking about creating content, they forget a really important part of marketing. They may not forget about persuading people. Or knowing their audience part. Or utility. Or […]

Why B2B Facebook Ads Beat LinkedIn Ads Every Time

Posted on Posted in B2B, Facebook Advertising, Facebook Marketing, Internet Marketing Strategy, Lead Gen, Social Media Lead Generation

Some people have it wrong. You- savvy reader- probably already know this, though, right? 🙂 “Facebook doesn’t work for B2B. It’s for B2C,” people say. “Users aren’t on there for work.” Correct, they are on there to be distracted. “I’m bored,” they say. “Show me something awesome!” If that awesome thing you show them happens to help with their […]

Podcast: The Shocking Truth About B2B Facebook Marketing

Posted on Posted in B2B, Facebook Advertising, Facebook Marketing, Humor, Lead Gen, Social Media Strategy

Always alotta (I say that’s a word) FUN to be on Kathy’s podcast! Because she’s another business mind who loves to do improv. Therefore, this will both fill your cranium with small explosions of insight AND entertain your limbic system- let’s just say it’ll make your limbic system do “the limbo”. Why Is Facebook A No-Brainer For […]