REVIEWED & UPDATED JANUARY 2, 2016- None of the previous tips expired in value or relevance. I’ve added a few new bonus tips at the end for 2016. This post was originally written in June 2015. And some of these tips have been true since I started teaching Facebook marketing in 2011. I wrote this […]
Interview with professor James Barry (who I like to call Jimmy Mneumonic) on the topic of humor and content marketing.
I don’t mean the B.S. you’re probably thinking of. But it’s kind of the same thing. I’ll come back to that. I mean: What’s your Brain Storm number? As in… How many things do you brainstorm when you’re creating? If you’re thinking up new blog post ideas, how many topics do you write out? And then for each of […]
Well, to be more accurate, it should be “Without this, your content is wasted.” But I’ll tell you why I titled the blog post that way: sometimes, when people are thinking about creating content, they forget a really important part of marketing. They may not forget about persuading people. Or knowing their audience part. Or utility. Or […]
Guests Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest discuss with Brian: how smart people sometimes screw up effective communication with jargon and other errors, and how they can communicate more effectively.
People will knee-jerk share a Buzzfeed/Upworthy sensationalistic headline. But people aren’t necessarily reading the articles or watching the whole video! “WE’VE FOUND EFFECTIVELY NO CORRELATION BETWEEN SOCIAL SHARES AND PEOPLE ACTUALLY READING.” (source) Ok. There are two reasons people share content: “Ooh! This looks like it will be good.” – didn’t read it “Ooh! This actually is good.” […]
Content Marketing is The Big Thing right now. Everybody wants to write a book about it. Companies want to spend millions on it. Just like previous marketing tsunamis – SEO, digital advertising and social media – content marketing has a “marketing must-do.” As companies begin to adopt content marketing, they run into a few common obstacles: The Red-Headed Stepchild: […]
Just interviewed David Allen, author of Getting Things Done (2015 edition of book on amazon or barnes&noble | website) for my new podcast, Brian Carter’s Brain! We spoke about productivity, flow, creativity, inspiration and content marketing. Watch it here:
Content marketing is the hottest area in digital marketing right now. But what is it? “Marketing” is communication with the intent to persuade and bring about a sale. “Content marketing” is marketing that uses content to persuade. “Content” includes: Videos Blog posts eBooks Webinars Whitepapers Research reports Infographics Podcasts Slide decks “Content marketing” is the […]
Facebook old-timers [I’m looking at you Dennis, Barry and Jeremy!] remember when we got Facebook page likes for less than one cent apiece. Of course, that was before we all got cynical about the value of Facebook fans. Are they worthless? That’s another debate for another day- and my short opinion on that is that they […]