35 Facebook Profit Tips UPDATED for 2016

Posted on Posted in B2B, Content Marketing, Facebook Advertising, Facebook Marketing, Facebook Posting, Social Media Lead Generation, Social Media Marketing, Social Media ROI, Social Media Strategy

REVIEWED & UPDATED JANUARY 2, 2016- None of the previous tips expired in value or relevance. I’ve added a few new bonus tips at the end for 2016. This post was originally written in June 2015. And some of these tips have been true since I started teaching Facebook marketing in 2011. I wrote this […]

Whats Your B.S. Number?

Posted on Posted in Blogging, Content Marketing, Creativity

I don’t mean the B.S. you’re probably thinking of. But it’s kind of the same thing. I’ll come back to that. I mean: What’s your Brain Storm number? As in… How many things do you brainstorm when you’re creating? If you’re thinking up new blog post ideas, how many topics do you write out? And then for each of […]

Without This, Your Content Marketing Is Worthless

Posted on Posted in B2B, Content Marketing, Facebook Advertising, Internet Marketing Strategy

Well, to be more accurate, it should be “Without this, your content is wasted.” But I’ll tell you why I titled the blog post that way: sometimes, when people are thinking about creating content, they forget a really important part of marketing. They may not forget about persuading people. Or knowing their audience part. Or utility. Or […]

There Are 2 Reasons People Share Content and You Only Want 1 of Them

Posted on Posted in Content Marketing, Social Media Strategy

People will knee-jerk share a Buzzfeed/Upworthy sensationalistic headline. But people aren’t necessarily reading the articles or watching the whole video! “WE’VE FOUND EFFECTIVELY NO CORRELATION BETWEEN SOCIAL SHARES AND PEOPLE ACTUALLY READING.” (source) Ok. There are two reasons people share content: “Ooh! This looks like it will be good.” – didn’t read it “Ooh! This actually is good.” […]

How "Buzz Envy" Is Killing Your Content Marketing Profits

Posted on Posted in Content Marketing, Sales, Social Media ROI

Content Marketing is The Big Thing right now. Everybody wants to write a book about it. Companies want to spend millions on it. Just like previous marketing tsunamis – SEO, digital advertising and social media – content marketing has a “marketing must-do.” As companies begin to adopt content marketing, they run into a few common obstacles: The Red-Headed Stepchild: […]

Is "Content Marketing" Really New?

Posted on Posted in Content Marketing, Digital Marketing, Social Media Strategy, Uncategorized

Content marketing is the hottest area in digital marketing right now. But what is it? “Marketing” is communication with the intent to persuade and bring about a sale. “Content marketing” is marketing that uses content to persuade. “Content” includes: Videos Blog posts eBooks Webinars Whitepapers Research reports Infographics Podcasts Slide decks “Content marketing” is the […]

Why Was This FB Post Shared 14,539 Times?

Posted on Posted in Advertising, Content Marketing, Facebook Advertising, Facebook Posting, Social Media, Social Media Marketing

Facebook old-timers [I’m looking at you Dennis, Barry and Jeremy!] remember when we got Facebook page likes for less than one cent apiece. Of course, that was before we all got cynical about the value of Facebook fans. Are they worthless? That’s another debate for another day- and my short opinion on that is that they […]