How to Win at Marketing Both Now and in the Future

Posted on Posted in Advertising, Facebook Advertising, Facebook Marketing, Internet Marketing Strategy, Thought Leadership, Twitter Marketing

Everything has changed. We’ve got social marketing. We’ve got Facebook marketing. We’ve got a lot of mobile changes. Finally, mobile is huge and a lot of Facebook ads, if you don’t choose specific desktop placements, like maybe 90% of your Facebook ads are going to show up on mobile. That’s a huge change so things […]

Quizzes get more #socialmedia shares than other kinds of lead content on Facebook

Posted on Posted in Facebook Marketing, Internet Marketing Strategy, Lead Gen, Social Media Marketing, Social Media Strategy

When we do lead generation for clients- we have achieved $0.32 B2C leads and $1.82 B2B lead with quizzes! We help them create quizzes, ebooks, checklists, whitepapers, and then run Facebook ads to generate the leads. Why? Most people won’t buy the first time they hear about you. If you want customers, you need a list […]

What if Your Fans Aren't Buyers and Your Buyers Don't Want to Be Fans?

Posted on Posted in Conversion Optimization, Facebook Marketing, Internet Marketing Strategy, Social Media Marketing, Social Media Strategy

There’s an assumption in social media that if we get fans or followers and cultivate and invest in those relationships, that will create buyers- and possibly even loyal customers. Well, you know what they say about assumptions, don’t you? (If you don’t, ask somebody- I’m not going to say it here, because it’s a little inappropriate!) What if […]

Why You Aren't Getting the Facebook Video Ad Results You Want

Posted on Posted in Facebook Advertising, Facebook Marketing, Social Media Strategy, Video Marketing

Facebook video is huge- Facebook reported seeing 100 million hours of daily video watch time near the end of 2015. And with the newer “related videos feature,” where people are automatically served another video after their current one, you can bet video views have grown dramatically from there. There are a lot of Facebook video options: Facebook Live Facebook video […]

The More Ideas You Test the More Likely You Win

Posted on Posted in Content Marketing, Creativity, Facebook Advertising, Facebook Marketing, Facebook Posting, Internet Marketing Strategy, Social Media Strategy, Strategy

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]