The More Ideas You Test the More Likely You Win

Posted on Posted in Content Marketing, Creativity, Facebook Advertising, Facebook Marketing, Facebook Posting, Internet Marketing Strategy, Social Media Strategy, Strategy

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]

35 Facebook Profit Tips UPDATED for 2016

Posted on Posted in B2B, Content Marketing, Facebook Advertising, Facebook Marketing, Facebook Posting, Social Media Lead Generation, Social Media Marketing, Social Media ROI, Social Media Strategy

REVIEWED & UPDATED JANUARY 2, 2016- None of the previous tips expired in value or relevance. I’ve added a few new bonus tips at the end for 2016. This post was originally written in June 2015. And some of these tips have been true since I started teaching Facebook marketing in 2011. I wrote this […]

Social Selling Is Now As Easy As Engagement

Posted on Posted in Books, E-Commerce, Facebook Posting, Social Media ROI

Authors, experts, and influencers sold $10 million dollars worth of eBooks in 1995 almost exclusively through Amazon. In 2014, they sold about $1.6 billion dollars worth of eBooks on Amazon alone. Now influencers, experts, and authors are becoming more digitally savvy and have built email lists, Facebook fan pages, and Twitter accounts. They’re using these channels […]

Facebook Advertising Mistake #94 – Promoting Posts That People Don't Like

Posted on Posted in Facebook Advertising, Facebook Marketing, Facebook Posting

Own a Facebook page? Your first Facebook ad experience may have been the boost button. I’m happy you got into Facebook ads! But chances are you made two big mistakes: You used Boost instead of the Ad Manager, which gives you more options and power. You probably boosted a post that wasn’t doing as well as you’d like. […]

Why Was This FB Post Shared 14,539 Times?

Posted on Posted in Advertising, Content Marketing, Facebook Advertising, Facebook Posting, Social Media, Social Media Marketing

Facebook old-timers [I’m looking at you Dennis, Barry and Jeremy!] remember when we got Facebook page likes for less than one cent apiece. Of course, that was before we all got cynical about the value of Facebook fans. Are they worthless? That’s another debate for another day- and my short opinion on that is that they […]

Facebookize: 7 Ways REALLY Adapting To Facebook Will Revolutionize Your Organization

Posted on Posted in Facebook Advertising, Facebook Posting, Social Media

Most companies have not fully adapted to Facebook. That’s one reason why it frustrates them so much. But also, they miss out on a lot of benefits. What can Facebook marketing teach you about more effective marketing, sales and product and service creation? A lot! The Promise of This Post: I guarantee you that if you […]