How to Win at Marketing Both Now and in the Future

Posted on Posted in Advertising, Facebook Advertising, Facebook Marketing, Internet Marketing Strategy, Thought Leadership, Twitter Marketing

Everything has changed. We’ve got social marketing. We’ve got Facebook marketing. We’ve got a lot of mobile changes. Finally, mobile is huge and a lot of Facebook ads, if you don’t choose specific desktop placements, like maybe 90% of your Facebook ads are going to show up on mobile. That’s a huge change so things […]

Quizzes get more #socialmedia shares than other kinds of lead content on Facebook

Posted on Posted in Facebook Marketing, Internet Marketing Strategy, Lead Gen, Social Media Marketing, Social Media Strategy

When we do lead generation for clients- we have achieved $0.32 B2C leads and $1.82 B2B lead with quizzes! We help them create quizzes, ebooks, checklists, whitepapers, and then run Facebook ads to generate the leads. Why? Most people won’t buy the first time they hear about you. If you want customers, you need a list […]

What if Your Fans Aren't Buyers and Your Buyers Don't Want to Be Fans?

Posted on Posted in Conversion Optimization, Facebook Marketing, Internet Marketing Strategy, Social Media Marketing, Social Media Strategy

There’s an assumption in social media that if we get fans or followers and cultivate and invest in those relationships, that will create buyers- and possibly even loyal customers. Well, you know what they say about assumptions, don’t you? (If you don’t, ask somebody- I’m not going to say it here, because it’s a little inappropriate!) What if […]

PODCAST: Video Tips, Comedy and "Picking People's Brains"

Posted on Posted in Humor, Improv, Internet Marketing Strategy, Live Video, Storytelling, Video Marketing, Viral Marketing

One of my best friends in the marketing world, Jason Miller… A man I’ve been on cruises with (yeah I guess we’re old?) A man I’ve studied VIRAL FACEBOOK MARKETING with (we did a landmark ebook called Contagious Content that guided over 100,000 marketers in how to create Facebook posts that get more shares) A […]

How Facebook Cut This Company's Cost Per Customer by 60%

Posted on Posted in Analytics, Facebook Advertising, Internet Marketing Strategy, Social Media Lead Generation, Social Media Strategy

This is the first case study interview in the relaunch of my podcast. And yes, a lot of my podcasts start as videos. 🙂 Real companies, real campaigns, real results. One of the biggest problems we struggle with these days is an overwhelm – too much information, too many ideas, too many platforms, too many strategies. What […]

The More Ideas You Test the More Likely You Win

Posted on Posted in Content Marketing, Creativity, Facebook Advertising, Facebook Marketing, Facebook Posting, Internet Marketing Strategy, Social Media Strategy, Strategy

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]

Are You a "Checkbox" Marketer?

Posted on Posted in Internet Marketing Strategy, Makes Ya Think, Strategy, Thought Leadership

Are you thinking about your marketing primarily in terms of getting it done? …creating social posts, ads, images, podcasts, blog posts…? …then putting it out there? …then you feel like you’re done? If so, you might be a checkbox marketer. Now there’s absolutely nothing wrong with getting things done. Obviously you’re not going to be very successful if you can’t […]