Quizzes get more #socialmedia shares than other kinds of lead content on Facebook

Posted on Posted in Facebook Marketing, Internet Marketing Strategy, Lead Gen, Social Media Marketing, Social Media Strategy

When we do lead generation for clients- we have achieved $0.32 B2C leads and $1.82 B2B lead with quizzes! We help them create quizzes, ebooks, checklists, whitepapers, and then run Facebook ads to generate the leads. Why? Most people won’t buy the first time they hear about you. If you want customers, you need a list […]

Content Marketing World: Facebook Advertising Lead Generation and Content that Sells

Posted on Posted in Content Marketing, Facebook Advertising, Lead Gen

Want to hack your customer’s brain, create content that sells, and get affordable, high-quality leads from Facebook? Want to harness the power of Facebook ads and content marketing to boost not just leads but also your LEAD QUALITY and SALES? I’ll be teaching a special in-depth 3.5 hour WORKSHOP on September 6th at Content Marketing […]

5 Keys to Social Ad Lead Generation For Cloud Hosting & IT

Posted on Posted in Advertising, B2B, Content Marketing, Facebook Advertising, Lead Gen

Not long after keynoting for Microsoft, I was contacted by a leader in a Microsoft team that helps their partner companies sell MS hosting services. They had me design a digital marketing training program for these partner companies. We also did a number of pilot programs with cloud hosting companies. For one of these, in 2013, we wrote a […]

Why B2B Facebook Ads Beat LinkedIn Ads Every Time

Posted on Posted in B2B, Facebook Advertising, Facebook Marketing, Internet Marketing Strategy, Lead Gen, Social Media Lead Generation

Some people have it wrong. You- savvy reader- probably already know this, though, right? 🙂 “Facebook doesn’t work for B2B. It’s for B2C,” people say. “Users aren’t on there for work.” Correct, they are on there to be distracted. “I’m bored,” they say. “Show me something awesome!” If that awesome thing you show them happens to help with their […]

The 5 Sales Funnel Mistakes 99% of Businesses Are Making

Posted on Posted in Digital Marketing, Internet Marketing Strategy, Lead Gen, Social Media Lead Generation, Social Media Strategy, Strategy

If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one. The question is: how effective is your funnel? When we map out a business’s funnels and assign numbers to them, they’re usually stunned by how many people drop out at each […]

Podcast: The Shocking Truth About B2B Facebook Marketing

Posted on Posted in B2B, Facebook Advertising, Facebook Marketing, Humor, Lead Gen, Social Media Strategy

Always alotta (I say that’s a word) FUN to be on Kathy’s podcast! Because she’s another business mind who loves to do improv. Therefore, this will both fill your cranium with small explosions of insight AND entertain your limbic system- let’s just say it’ll make your limbic system do “the limbo”. Why Is Facebook A No-Brainer For […]