How Facebook Cut This Company's Cost Per Customer by 60%

Posted on Posted in Analytics, Facebook Advertising, Internet Marketing Strategy, Social Media Lead Generation, Social Media Strategy

This is the first case study interview in the relaunch of my podcast. And yes, a lot of my podcasts start as videos. 🙂 Real companies, real campaigns, real results. One of the biggest problems we struggle with these days is an overwhelm – too much information, too many ideas, too many platforms, too many strategies. What […]

35 Facebook Profit Tips UPDATED for 2016

Posted on Posted in B2B, Content Marketing, Facebook Advertising, Facebook Marketing, Facebook Posting, Social Media Lead Generation, Social Media Marketing, Social Media ROI, Social Media Strategy

REVIEWED & UPDATED JANUARY 2, 2016- None of the previous tips expired in value or relevance. I’ve added a few new bonus tips at the end for 2016. This post was originally written in June 2015. And some of these tips have been true since I started teaching Facebook marketing in 2011. I wrote this […]

Why B2B Facebook Ads Beat LinkedIn Ads Every Time

Posted on Posted in B2B, Facebook Advertising, Facebook Marketing, Internet Marketing Strategy, Lead Gen, Social Media Lead Generation

Some people have it wrong. You- savvy reader- probably already know this, though, right? 🙂 “Facebook doesn’t work for B2B. It’s for B2C,” people say. “Users aren’t on there for work.” Correct, they are on there to be distracted. “I’m bored,” they say. “Show me something awesome!” If that awesome thing you show them happens to help with their […]

5 Things Your Startup Needs To Know Before Facebook Advertising

Posted on Posted in E-Commerce, Entrepreneurship, Facebook Advertising, Social Media Lead Generation, Social Media ROI

Nobody wants to learn the hard way. You want to get customers and prospects. Facebook ads is a very affordable, targeted, powerful way to do that. But you don’t want to waste your ad budget, right? Here are 5 things I’ve learned that most start-ups don’t understand before they starting Facebook advertising… 5 things that can […]

The 5 Sales Funnel Mistakes 99% of Businesses Are Making

Posted on Posted in Digital Marketing, Internet Marketing Strategy, Lead Gen, Social Media Lead Generation, Social Media Strategy, Strategy

If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one. The question is: how effective is your funnel? When we map out a business’s funnels and assign numbers to them, they’re usually stunned by how many people drop out at each […]

5 Best Practices That Drive Profits For Hosting Companies

Posted on Posted in Advertising, Social Media Lead Generation, Video Marketing

It’s been an interesting and successful 12 months working with Microsoft and its hosting partners! Thanks to the amazing Derrick Wheeler, I was honored to be the social media keynote speaker at Microsoft’s Internal SEO conference last year. Since then I’ve create an ebook (see image on the right- available only within the Microsoft Partner […]