Quizzes get more #socialmedia shares than other kinds of lead content on Facebook

Posted on Posted in Facebook Marketing, Internet Marketing Strategy, Lead Gen, Social Media Marketing, Social Media Strategy

When we do lead generation for clients- we have achieved $0.32 B2C leads and $1.82 B2B lead with quizzes! We help them create quizzes, ebooks, checklists, whitepapers, and then run Facebook ads to generate the leads. Why? Most people won’t buy the first time they hear about you. If you want customers, you need a list […]

What if Your Fans Aren't Buyers and Your Buyers Don't Want to Be Fans?

Posted on Posted in Conversion Optimization, Facebook Marketing, Internet Marketing Strategy, Social Media Marketing, Social Media Strategy

There’s an assumption in social media that if we get fans or followers and cultivate and invest in those relationships, that will create buyers- and possibly even loyal customers. Well, you know what they say about assumptions, don’t you? (If you don’t, ask somebody- I’m not going to say it here, because it’s a little inappropriate!) What if […]

How to Get 30-Second Facebook Video Views For 2.7 Cents Each

Posted on Posted in Facebook Advertising, Social Media Marketing, Video Marketing

Wowza, we’ve hit new performance levels for Facebook ads for video for one of our clients: $0.004 per video view… that’s 1,000 video views for $4.37… because my wife and co-Facebook advertising expert Lynda Harvey-Carter is a hard workin’ Facebook ad genius… And yes, this is to U.S. audiences… How did we do it? First, […]

Speakers, Authors & Consultants: Do It Marketing with David Newman [Video Interview]

Posted on Posted in Branding, Digital Marketing, Interview, Sales, Social Media Marketing, Social Networking

David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” David runs a marketing and training firm dedicated to helping speakers, consultants, and high-fee experts maximize their influence, impact and income. David’s instant-action marketing advice has […]

Rocking Content Marketing w/ Jason Miller [Video Interview]

Posted on Posted in Content Marketing, Interview, Marketing Automation, Social Media Marketing, Social Media ROI

My hair is conveniently too long for this interview with author of the #1 Amazon best selling book Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11, Jason Miller… Jason leads global content marketing efforts at LinkedIn Marketing Solutions. He’s also an avid rock n roll photo journalist. We […]

Storytelling In Business: Video Panel with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest

Posted on Posted in Interview, Social Media Marketing, Storytelling

Panel interview with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest. Some of the questions and topics covered: Why do humans love and need stories? What do we mean by story in business? What’s missing from non-story marketing/advertising? Which elements of story are we talking about? Hero? Character arc? Conflict? Good guys and bad guys? How do […]