RANT + PODCAST: "Do Whatever It Takes"

Posted on Posted in Facebook Marketing, Inspiration, Productivity, Social Media ROI, Social Media Strategy, Strategy, Thought Leadership

This is a blog post that began as a podcast- feel free to listen instead, or listen AND read along below. Today, I want to talk to you about something I think is really important for success for business and something we see all the time with marketing. You have to be willing to do whatever it […]

Russell Brunson: Attractive Character & Seinfeld Emails [Video Interview, StoryDNA]

Posted on Posted in Internet Marketing Strategy, Social Media ROI, Storytelling

Kathy Klotz-Guest and I interviewed Russell not only because he’s probably the best online direct marketer I know, not only because ClickFunnels is a killer platform for getting online results, but because in his new book DotComSecrets, he talks about a couple great storytelling concepts, the Attractive Character, and the Seinfeld Daily Emails.

Rocking Content Marketing w/ Jason Miller [Video Interview]

Posted on Posted in Content Marketing, Interview, Marketing Automation, Social Media Marketing, Social Media ROI

My hair is conveniently too long for this interview with author of the #1 Amazon best selling book Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11, Jason Miller… Jason leads global content marketing efforts at LinkedIn Marketing Solutions. He’s also an avid rock n roll photo journalist. We […]

35 Facebook Profit Tips UPDATED for 2016

Posted on Posted in B2B, Content Marketing, Facebook Advertising, Facebook Marketing, Facebook Posting, Social Media Lead Generation, Social Media Marketing, Social Media ROI, Social Media Strategy

REVIEWED & UPDATED JANUARY 2, 2016- None of the previous tips expired in value or relevance. I’ve added a few new bonus tips at the end for 2016. This post was originally written in June 2015. And some of these tips have been true since I started teaching Facebook marketing in 2011. I wrote this […]

Geeky Lady ROI: Social Media Measurement with Nichole Kelly

Posted on Posted in Analytics, Social Media ROI, Social Media Strategy

Nichole Kelly is the author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. As a bottom-line driven executive and CEO of Social Media Explorer|SME Digital, Nichole is most widely known for her Full Frontal ROI methodology; a systematic, measurement-orientedand practical approach to connecting an organization’s social media […]

How "Buzz Envy" Is Killing Your Content Marketing Profits

Posted on Posted in Content Marketing, Sales, Social Media ROI

Content Marketing is The Big Thing right now. Everybody wants to write a book about it. Companies want to spend millions on it. Just like previous marketing tsunamis – SEO, digital advertising and social media – content marketing has a “marketing must-do.” As companies begin to adopt content marketing, they run into a few common obstacles: The Red-Headed Stepchild: […]

Social Selling Is Now As Easy As Engagement

Posted on Posted in Books, E-Commerce, Facebook Posting, Social Media ROI

Authors, experts, and influencers sold $10 million dollars worth of eBooks in 1995 almost exclusively through Amazon. In 2014, they sold about $1.6 billion dollars worth of eBooks on Amazon alone. Now influencers, experts, and authors are becoming more digitally savvy and have built email lists, Facebook fan pages, and Twitter accounts. They’re using these channels […]

5 Things Your Startup Needs To Know Before Facebook Advertising

Posted on Posted in E-Commerce, Entrepreneurship, Facebook Advertising, Social Media Lead Generation, Social Media ROI

Nobody wants to learn the hard way. You want to get customers and prospects. Facebook ads is a very affordable, targeted, powerful way to do that. But you don’t want to waste your ad budget, right? Here are 5 things I’ve learned that most start-ups don’t understand before they starting Facebook advertising… 5 things that can […]

The 5 Biggest Facebook Ad Mistakes

Posted on Posted in Facebook Advertising, Social Media ROI

We’ve run more than $1 million in Facebook ad spend for clients of all sizes, with goals ranging from fan growth to selling products and services online. We get sales and leads and engagement for them- whatever their goal is. We test constantly to ensure that the ad costs are as low as possible, and that the ad spend […]