The 5 Reasons Your Social Media Has No ROI [Infographic]

Posted on Posted in Social Media ROI

There are several failure points you need to watch out for: 1. You Have Lame Goals. Choose Better Ones. Without a clear goal, you won’t know what to measure or if you’re successful. Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom […]

Here’s Why Conversations Are NOT Critical For Social Media ROI

Posted on Posted in Social Media ROI, Social Media Strategy

I’ve always loved conversations…. I have a philosophy degree, for Pete’s sake. (By the way tell Pete I said “Hi,” whoever he is.) Conversations don’t always get results. Ever since I’ve been involved with digital marketing, I’ve always wanted results from it. Don’t you? Don’t you want profits, revenue, sales, leads and website traffic? I do, in that […]