Want more shares of your Facebook posts? Want to get people to share your idea for you? Want to reach the people you can’t reach yet- without even paying for it? “Let’s make it go viral!” : It’s the executive order that marketers dread, because it’s so much easier said than done. But the research shows us what kinds […]
We’ve done lead gen for dozens of companies in the last five years, mainly via Facebook ads (although we provide other services like AdWords and landing page and funnel creation, but Facebook is both hot and indispensable). We also provide feedback when they run into conversion issues…. because, of course, if their site isn’t converting at a minimum […]
This is a blog post that began as a podcast- feel free to listen instead, or listen AND read along below. Today, I want to talk to you about something I think is really important for success for business and something we see all the time with marketing. You have to be willing to do whatever it […]
Kathy Klotz-Guest and I interview Robert Rose, the Chief Strategist for the Content Marketing Institute. He has a background in the entertainment biz, then the whole Silicon Valley startup thang… with an emphasis on great storytelling as a competitive advantage. AND… Robert is the author of The Seventh Era of Marketing.
What’s the point of content marketing? Is it just getting some blog posts up? Is it creating cool infographics to get tons of shares? Is it becoming a podcaster? Well… those are all examples of content marketing- but what is the point of content marketing? Professional, enterprise-level content marketing… what we should all aspire to- […]
REVIEWED & UPDATED JANUARY 2, 2016- None of the previous tips expired in value or relevance. I’ve added a few new bonus tips at the end for 2016. This post was originally written in June 2015. And some of these tips have been true since I started teaching Facebook marketing in 2011. I wrote this […]
Nichole Kelly is the author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. As a bottom-line driven executive and CEO of Social Media Explorer|SME Digital, Nichole is most widely known for her Full Frontal ROI methodology; a systematic, measurement-orientedand practical approach to connecting an organization’s social media […]
A very pleasant and enlightening chat with Alyson Lex of Rock Your Marketing. Alyson Lex got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all […]
Discussion with Kathy Klotz-Guest of the importance of women in social media and women’s issues in career and work. For the Brian Carter’s Brain podcast.
I spoke with Bryan Kramer about his exciting new book, Shareology. We discussed topics including: The 6 Types Of Sharers How Emotions Play Into Sharing The Impact Of Sharing On Revenue What Makes Things Go Viral The Formula For Sharing You can pre-order Shareology here, and get access to his new Shareology Sharing Platform.