3 Reasons New Websites Fail at Launch

Posted on Posted in Advertising, Conversion Optimization, SaaS, Social Media Strategy

We’ve done lead gen for dozens of companies in the last five years, mainly via Facebook ads (although we provide other services like AdWords and landing page and funnel creation, but Facebook is both hot and indispensable). We also provide feedback when they run into conversion issues…. because, of course, if their site isn’t converting at a minimum […]

RANT + PODCAST: "Do Whatever It Takes"

Posted on Posted in Facebook Marketing, Inspiration, Productivity, Social Media ROI, Social Media Strategy, Strategy, Thought Leadership

This is a blog post that began as a podcast- feel free to listen instead, or listen AND read along below. Today, I want to talk to you about something I think is really important for success for business and something we see all the time with marketing. You have to be willing to do whatever it […]

Robert Rose from Content Marketing Institute [Video Interview, StoryDNA] with Kathy Klotz-Guest

Posted on Posted in Social Media Strategy, Storytelling, Thought Leadership

Kathy Klotz-Guest and I interview Robert Rose, the Chief Strategist for the Content Marketing Institute. He has a background in the entertainment biz, then the whole Silicon Valley startup thang… with an emphasis on great storytelling as a competitive advantage. AND… Robert is the author of The Seventh Era of Marketing.  

7 Types of Content Marketing that Convert to Profits

Posted on Posted in Content Marketing, Marketing Automation, Social Media Strategy

What’s the point of content marketing? Is it just getting some blog posts up? Is it creating cool infographics to get tons of shares? Is it becoming a podcaster? Well… those are all examples of content marketing- but what is the point of content marketing? Professional, enterprise-level content marketing… what we should all aspire to- […]

35 Facebook Profit Tips UPDATED for 2016

Posted on Posted in B2B, Content Marketing, Facebook Advertising, Facebook Marketing, Facebook Posting, Social Media Lead Generation, Social Media Marketing, Social Media ROI, Social Media Strategy

REVIEWED & UPDATED JANUARY 2, 2016- None of the previous tips expired in value or relevance. I’ve added a few new bonus tips at the end for 2016. This post was originally written in June 2015. And some of these tips have been true since I started teaching Facebook marketing in 2011. I wrote this […]

Geeky Lady ROI: Social Media Measurement with Nichole Kelly

Posted on Posted in Analytics, Social Media ROI, Social Media Strategy

Nichole Kelly is the author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. As a bottom-line driven executive and CEO of Social Media Explorer|SME Digital, Nichole is most widely known for her Full Frontal ROI methodology; a systematic, measurement-orientedand practical approach to connecting an organization’s social media […]

Your InfoProducts Empire: Copywriting and Infoproducts with Alyson Lex

Posted on Posted in Copywriting, Social Media Strategy

A very pleasant and enlightening chat with Alyson Lex of Rock Your Marketing. Alyson Lex got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all […]