The More Ideas You Test the More Likely You Win

Posted on Posted in Content Marketing, Creativity, Facebook Advertising, Facebook Marketing, Facebook Posting, Internet Marketing Strategy, Social Media Strategy, Strategy

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]

Are You a "Checkbox" Marketer?

Posted on Posted in Internet Marketing Strategy, Makes Ya Think, Strategy, Thought Leadership

Are you thinking about your marketing primarily in terms of getting it done? …creating social posts, ads, images, podcasts, blog posts…? …then putting it out there? …then you feel like you’re done? If so, you might be a checkbox marketer. Now there’s absolutely nothing wrong with getting things done. Obviously you’re not going to be very successful if you can’t […]

How The Future is Destroying Your Future

Posted on Posted in Strategy, Thought Leadership

This post began as a podcast… feel free to just listen, or both listen AND read along! I’ve added a few more things in the text and there are some cool pictures… You know what’s funny… funny-weird? Is that when you’re an expert, people are always asking you for your predictions. Especially around the end of the […]

RANT + PODCAST: "Do Whatever It Takes"

Posted on Posted in Facebook Marketing, Inspiration, Productivity, Social Media ROI, Social Media Strategy, Strategy, Thought Leadership

This is a blog post that began as a podcast- feel free to listen instead, or listen AND read along below. Today, I want to talk to you about something I think is really important for success for business and something we see all the time with marketing. You have to be willing to do whatever it […]

Do Something Weird

Posted on Posted in Small Business, Strategy

80% of new businesses fail. That means four out of five business owners have the wrong idea. If most business owners agree with you, you may be missing something. You’d better do something weird. You need to be that one person the other four business owners think is an idiot. Idiot and idiosyncracy come from […]

The 5 Sales Funnel Mistakes 99% of Businesses Are Making

Posted on Posted in Digital Marketing, Internet Marketing Strategy, Lead Gen, Social Media Lead Generation, Social Media Strategy, Strategy

If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one. The question is: how effective is your funnel? When we map out a business’s funnels and assign numbers to them, they’re usually stunned by how many people drop out at each […]