Everything has changed. We’ve got social marketing. We’ve got Facebook marketing. We’ve got a lot of mobile changes. Finally, mobile is huge and a lot of Facebook ads, if you don’t choose specific desktop placements, like maybe 90% of your Facebook ads are going to show up on mobile. That’s a huge change so things […]
Probably the most ADD interview ever… I talked to Joel Comm about the newest edition of his bestselling Twitter Power book.
I got on Twitter in 2008, at first protesting that, “I have too much of a life to be on Twitter!” Turns out I was wrong. I was working on the opposite coast from my wife and I had very little life, and quickly, most of it was in social media! I even did the first-ever […]
Facebook is amazing, especially with ads, but Twitter is one of our biggest traffic sources. Lately I’ve been wanting to tell people to fall out of love with likes and retweets. They’re great. But they aren’t leads or sales. Does your inbound content make people want to buy more? Is it compelling, not just contagious? [click […]