Get More Business: Nothing Succeeds Like Success

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This post started as a podcast, so feel free to listen instead… or listen AND read along! Business & Marketing Success Requires GIVING I was getting ready to go to the Ukraine to go speak at a B2B conference. It’s kind of interesting because I went to Egypt not long after their revolution and Ukraine just […]

Is "Content Marketing" Really New?

Posted on Posted in Content Marketing, Digital Marketing, Social Media Strategy, Uncategorized

Content marketing is the hottest area in digital marketing right now. But what is it? “Marketing” is communication with the intent to persuade and bring about a sale. “Content marketing” is marketing that uses content to persuade. “Content” includes: Videos Blog posts eBooks Webinars Whitepapers Research reports Infographics Podcasts Slide decks “Content marketing” is the […]