One of my best friends in the marketing world, Jason Miller… A man I’ve been on cruises with (yeah I guess we’re old?) A man I’ve studied VIRAL FACEBOOK MARKETING with (we did a landmark ebook called Contagious Content that guided over 100,000 marketers in how to create Facebook posts that get more shares) A […]
Facebook video is huge- Facebook reported seeing 100 million hours of daily video watch time near the end of 2015. And with the newer “related videos feature,” where people are automatically served another video after their current one, you can bet video views have grown dramatically from there. There are a lot of Facebook video options: Facebook Live Facebook video […]
I mean it’s obvious why Facebook video rocks, right? I mean you see a ton of it in your news feed. Right? It’s always there. Facebook live, Facebook edited videos, it’s constantly there and you’re getting pulled in from one video to another through that carousel experience. You may be watching a sequence of videos […]
Here’s the problem with LIVE VIDEO, which yes is a huge opportunity for those who use it well: Most live Facebook videos I see make me say, “Ah, well that’s why you’re not on real TV…” Be careful that, with your broadcast, you’re not saying to everyone, “My narcissism makes me believe that OF COURSE […]
Wowza, we’ve hit new performance levels for Facebook ads for video for one of our clients: $0.004 per video view… that’s 1,000 video views for $4.37… because my wife and co-Facebook advertising expert Lynda Harvey-Carter is a hard workin’ Facebook ad genius… And yes, this is to U.S. audiences… How did we do it? First, […]
Businesses today must create CONTENT. What should you create? And do you avoid creating interesting but disposable buzzfeedish crap and conceive more content that actually gets you sales? “The best way to have good ideas is to have a lot of ideas” – Linus Pauling (you know, the only guy to win four Nobel prizes by […]
What is creativity? It’s just two old things combined in a new way. Here, then, is Anachronistic AC/DC! We will forgive them for having three cellos playing at one point, will we not? What two old things can you combine in a new way to get awesome marketing results?
I’m a big fan of the company who created this… (for a different reason) Honestly, it makes me feel a bit dumb, because it looks about as interesting as the average movie I like.
This quick 5-minute video will make you one of the most effective video marketers in the world, if you watch it and actually do what it says. Believe YOU me, I took some notes and will be doing some new videos this weekend! Later we’re going to have to talk about the best YouTube ads […]
It’s been an interesting and successful 12 months working with Microsoft and its hosting partners! Thanks to the amazing Derrick Wheeler, I was honored to be the social media keynote speaker at Microsoft’s Internal SEO conference last year. Since then I’ve create an ebook (see image on the right- available only within the Microsoft Partner […]