The Improv Content Marketing team (go check out Kathy Klotz-Guest and Gary Ware elsewhere too) is back at it again, and this time, we made the foolish commitment to try to improvise content ideas live on camera! Well, it mostly turned out pretty good, considering how it might have gone. No, actually I was pretty impressed- it could have been horrible and there were some pretty cool ideas here.
What can you do with this? If your team has been brainstorming but doesn’t have the improv background, you might use this as a touchstone- hopefully we’re modeling support and a willingness to voice ideas that might be dumb or might be brilliant- and only if you’re willing to take that risk will the best stuff come out.