Stop With The Slingshot Marketing
If you know anything about me, you know I love advertising. Why? It’s instant, targeted visibility, probably to your best ideal customer. That’s huge right. You don’t want to waste time putting stuff out there. You don’t know who’s going to see it, how many people are going to see it etc. That’s why I think advertising is great. Why is Facebook advertising so great? So many reasons. One of them is, you can reach anybody, like 70% of people over 13 in the US are on Facebook okay. Forget about millennials. Yeah, they like Snap-chat and all that stuff but they’re also on Facebook. If you look at how many millennials are on Facebook, more millennials than are on in any other platform, okay, so let’s put that idea to rest.
Is Facebook cool? No, it’s not as cool as the newest thing, but they’re on there and you can reach them there. They have to be on there. I messaged some friends of mine in comedy who are millennials on Facebook all the time and yeah, they’re on there too. You can reach anybody you want on Facebook. We’ve reached people for weight-loss products. We’ve reached CMOs, CTOs. We’ve reached people that have owned horses, right, for all kinds of different things for clients. People who own houses that are worth more than $300,000. There are so many great targeting options with Facebook. It is amazing. That’s why I love Facebook. You can reach whoever you want on there. Anytime.
Are You Solving a Problem?
Do people go on Facebook to buy things? No, but hey, last time you went on vacation, did you go on vacation to buy things? No. You probably went to relax, have a good time. Did you buy anything? Probably, right. You don’t go on Facebook to do business either but it works for B2B. Why? People go on Facebook to be entertained because they’re bored, to connect with their friends, to find some kind of social connection. If you can do something cool, grab their attention and connect that to your product or your service and solve a problem …
Look I don’t know about you but for me at least, everybody I know, the distinction between work and personal has really blurred a lot. We’re working harder than ever, we have more responsibility at work than ever and we’re thinking about that stuff sometimes when we’re not at work. You could be at home, watching TV, watching Netflix or whatever it is and you’re also on your smart phone and you happen to be on Facebook and you see something come up on your stream that mentions something that’s a problem you’re having at work and it says it might solve that problem, you’re probably going to click on it and that’s what we’ve seen.
Just Get The Door Open
With Facebook ads is when we target people for B2B stuff that they’re going to click on that stuff. You get somebody on the email list and you contact them later, you know next time you contact them, they might be at work. Whatever. You’ve just got to get in there and grab their attention, address a problem they’re having. It works for B2B or B2C, I love it. You can reach anybody.
Facebook ads are the bomb. I don’t care if anybody says that anymore. Look, I’m 43, I don’t know what’s cool anymore. Facebook ads are the bomb.