Marketing 2016: The 100 Most Relevant Marketing Influencers

Posted on Posted in Influencer Marketing

100mostrelevantmarketers

Who are the most relevant writers and speakers on the topic of marketing?

METHODOLOGY: In this new analysis, we queried Buzzsumo’s data tool for influential marketers. The list comes from a metasearch that returned 11,000 influencers, ranked by an algorithm that includes 16 different influence metrics including retweets, Twitter lists, Google PageRank, Moz’s website domain authority and page authority and more.

WHY ISN’T SO-AND-SO ON THIS LIST?

  • This list is very specific to influencers highly relevant to the topic of “marketing” or “marketer.” If someone isn’t on this list, they may simply not have been in the top 100, or they may be more focused on non-marketing topics.
  • The question, “Who’s a marketer?” isn’t as easy to answer as you might think, because a lot of people market in the course of their work, and a lot of expert occasionally opine about marketing, without truly being an expert in marketing or even considering themselves one. Some people are more specifically focused on entrepreneurship or PR or advertising, and even though these topics overlap with marketing, they are not specific enough to the topic (in a keyword sense), even though marketing can be considered a more general topic than PR or advertising.
  • Other lists in the future that cover other topics or even this topic from other angles, which may surface influencers you might have expected to see on this list. For example, we’ll soon release a list of the most retweeted marketers, and by the way, #1 is a Norwegian named Maria Johnsen with an astounding average of 275 retweets per tweet!

WHO THE HECK IS X? This list of the top 100 most influential in marketing contains some names you’re probably familiar with. But there are also likely a bunch you haven’t heard of… which is what you should expect. If this were just another list of somebody’s favorite people, you’d see a list of the same old names everyone keeps seeing. The fact that there are new up-and-comers on here is a good thing for the industry, we think, and an indicator of accuracy. We’re excited to discover new voices and look forward to learning from them.

Here’s our list of the top 100 most relevant marketing influencers as of November 26th, 2016.

RANK NAME WEBPAGE AUTHORITY DOMAIN AUTHORITY TWITTER # FOLLOWERS AVERAGE RETWEETS
# 1
Jason A Miller
SF-LON-Global Content & Social Media Marketing Leader @Linkedin Marketing Solutions, Blogger, RocknRoll Photog, Author of the best seller Welcome to the Funnel
40 30 jasonmillerca 24,502 1.54
# 2
Lee Odden
CEO @TopRank Marketing. Author, Speaker & Consultant on B2B Content & Influencer Marketing, Social Media, PR & SEO. Proud Dad, World Traveler, Foodie, Beardie.
66 59 leeodden 98,080 2.31
# 3
Doug Kessler
Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing…
43 35 dougkessler 16,353 1.24
# 4
Geno Prussakov
Expert in affiliate & influencer marketing, consultant, author, speaker, @Cambridge_Uni alum, affiliate manager, founder of @AMDays @InfluencerDays @AMNavigator
37 26 eprussakov 13,782 0.86
# 5
Mark Schaefer
#1 Social media keynote speaker, author, & consultant; Digital transformation; Five best-selling marketing books; Marketing Companion podcast; College educator
69 66 markwschaefer 146,308 2.88
# 6
Maria Pergolino
SVP Marketing @Apttus (Previously @Marketo), Account Based Marketing. #Martec #B2BMarketer. Friend to @Salesforce. Also wine!
75 79 inboundmarketer 12,043 0.67
# 7
Jon Miller
CEO and Co-founder of @Engagio. Former co-founder of @Marketo. Marketing speaker and blogger, entrepreneur and adviser. Dad and husband. Not in that order.
28 14 jonmiller 24,009 2.19
# 8
Barry Feldman
“Digital marketing super freak
55 49 feldmancreative 41,965 0.99
# 9
Amanda Maksymiw
Content marketer with a penchant for demand gen & french fries. Last name sounds like max-i-mu. Work @fuze.
66 59 amandamaks 5,523 0.45
# 10
Robert Rose
I help marketers create remarkable experiences. Chief Strategy Advisor @CMIContent. Sr. Consultant @Just_Clarity. Author. Startup Advisor. Speaker. Troublemaker
27 36 robert_rose 40,116 1.46
# 11
Michele Linn
Mom and wife. Believer of creating the life you want. VP of content for @cmicontent. Love connecting with content marketers
75 86 michelelinn 12,075 0.46
# 12
Jason Falls
Father, Author, Speaker, Humorist. Allegedly wise to the ways of PR, Digital Marketing and Social Media. SVP at @goelastic. I like bourbon.
51 43 jasonfalls 104,206 1.44
# 13
Stephanie Tilton
Content marketing consultant for B2B. Content that fuels, feeds & fosters connections. https://t.co/XcCVAvDlis
39 30 stephanietilton 8,851 0.72
# 14
Ardath Albee
B2B Content Marketing Strategist, Writer, Storyteller & Author of Digital Relevance. Helps B2B companies turn prospects into buyers & retain customers
46 39 ardath421 22,957 1.35
# 15
Chad White
Author of ‘Email Marketing Rules’ and 3,000+ posts on #emailmarketing | Research Director @LitmusApp | Columnist @MarketingLand | former journalist
38 26 chadswhite 14,107 0.83
# 16
Michael Brenner
CEO of @MKTGInsiders, Content Marketing Consultant, Marketing Speaker, Writer, Author, The Content Formula. Life is short. Do stuff that matters and has impact.
39 62 brennermichael 76,876 4.61
# 17
Joe Pulizzi
Content Marketing Institute (@CMIContent) and Content Marketing World #cmworld. Author, #ContentInc. #orange https://t.co/MXCoUaUkNT
88 86 joepulizzi 110,109 4.53
# 18
Paul Dunay
Financial Services Marketing Leader for PwC, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. Any views expressed are my own.
50 41 pauldunay 13,697 0.41
# 19
Jay Baer
The most re-tweeted person in the world among digital marketers. Author + speaker + Prez of consultancy & media company @Convince https://t.co/wtCcgBjQGa
64 59 jaybaer 223,918 6.10
# 20
Joe Chernov
VP of Marketing @ InsightSquared. Also lend a hand to startups and wildlife causes when I can.
63 55 jchernov 24,436 1.35
# 21
Andy Crestodina
Co-founder of Orbit Media (@orbiteers), content marketer, speaker and author of Content Chemistry: https://t.co/ZtFSS5hmaO
51 67 crestodina 19,944 2.61
# 22
Pamela Vaughan
Principal marketing manager of optimization at HubSpot. Can be found in stock photos on lots of random websites. Also the mother of two goofballs.
68 91 pamelump 7,735 0.33
# 23
HeidiCohen
Actionable Marketer, speaker, professor, journalist shares practical advice on social media, content marketing, small business & life.
34 23 heidicohen 32,007 1.22
# 24
Eric Wittlake
Focus: Demand generation for high growth B2B companies. Belief: Marketing should serve and respect the audience. Fav Tools: Data, tech, insights. Work: @topohq
46 38 wittlake 7,837 0.69
# 25
Ann Handley
Head of Content at MarketingProfs; author of the WSJ bestseller, Everybody Writes. I’m waging a war on mediocrity in content marketing. https://t.co/naKDAccqy0
84 81 marketingprofs 370,183 10.79
# 26
Mari Smith Ⓜ️
Social Media Thought Leader | Top Facebook Marketing Expert | Globe-trotting Speaker | Author | ‘Mari like Ferrari’ | https://t.co/zx04XWOVBP
66 60 marismith 495,690 11.87
# 27
Jesse Noyes
Senior Director of Marketing @GetUpserve. Northerner by blood, Westerner at heart. Tweets my own.
60 62 noyesjesse 4,605 0.28
# 28
Carlos Hidalgo
Author of Driving Demand – http://t.co/OnYIoAUKEv & CEO of ANNUITAS – Demand Generation + Change Management – B2B + Content Marketing – International Speaker
54 46 cahidalgo 14,386 0.65
# 29
Ann Smarty
Brand manager @NinjasMarketing | Founder https://t.co/6DrT01MtFU & https://t.co/F5nc1TsDs5 +If all you need is SEO, follow @annsmarty [I tweet a lot!]
63 55 seosmarty 60,612 0.62
# 30
Brian Carroll
Founder, CEO, @b2bleadblog, Evangelist, author, speaker, community builder, marketing, B2B, lead generation, sales, husband, dad, loves God
56 49 brianjcarroll 8,349 0.63
# 31
Mitch Joel
President of Mirum. Marketer. Speaker. Author. Media Hacker. Books: Six Pixels of Separation & CTRL ALT Delete. Check out the blog/podcast…
69 65 mitchjoel 68,513 1.86
# 32
Stanford Smith
Obsessed with best in class marketing, The Spread Offense, and Frank Underwood. Exactly in that order.
25 46 pushingsocial 26,049 0.34
# 33
Ian Brodie
Straight talking marketing advice for consultants & coaches at http://t.co/asEMwA1Ltc. Blogger, author of Email Persuasion and ever-hopeful Newcastle United fan
19 44 ianbrodie 106,629 0.49
# 34
Jim Connolly
I write one of the world’s most popular marketing blogs. https://t.co/pzQKO7uBmq
44 45 jimconnolly 11,162 0.23
# 35
Megan Leap
Revenue-focused digital marketing consultant. Obsessed with great marketing & Cavalier King Charles Spaniels.
24 13 meganleap 19,123 0.38
# 36
Michael A. Stelzner
Founder: Social Media Examiner & Social Media Marketing World; host: Social Media Marketing podcast; author: Launch & Writing White Papers; committed Christian.
66 86 mike_stelzner 143,646 7.31
# 37
David Meerman Scott
Marketing & Sales Strategist, keynote speaker, and bestselling author of 10 books including The New Rules of Marketing & PR and Newsjacking.
66 59 dmscott 125,862 5.28
# 38
Loren McDonald
Tweet on email marketing, retail/ecommerce, mobile, social, marketing automation; Evangelist for IBM Marketing Cloud @IBMforMarketing
44 69 lorenmcdonald 11,395 0.53
# 39
Sonia Simone
writer; marketer; kettlebell junkie; meditator. chief content officer & co-founder of rainmaker digital. believer in peace, love, and the scientific method.
64 67 soniasimone 23,934 0.62
# 40
Douglas Burdett
#B2B marketing agency principal. Former artillery officer, Madison Avenue ad man, stand-up comedian. Host of The Marketing Book Podcast
40 36 marketingbook 32,686 0.49
# 41
John Jantsch
Small business marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine and The Commitment Engine.
70 73 ducttape 115,142 2.90
# 42
Ryan Hanley
SVP of Marketing. #insurtech. #fintech. Keynote Speaker. Author. @AgencyNation. Teach #contentmarketing. On Instagram: https://t.co/WDRkyF0Ucx
55 47 ryanhanley_com 12,339 0.29
# 43
Buddy Scalera
Content strategist & Jedi Knight. Storytelling & healthcare. Pharma marketing & #digitalhealth. Speaker. Author of 6 books. Comic book writer.
42 30 buddyscalera 23,815 0.79
# 44
Paul Roetzer
PR 20/20 (@pr2020) founder & CEO. Author of The Marketing Performance Blueprint. Creator of the Marketing Artificial Intelligence Institute (@mktgAi).
52 46 paulroetzer 16,592 1.30
# 45
Brian Honigman
Content Marketing & Social Media Consultant, CEO of @HonigmanMedia | Contributor @Forbes @WSJ @Entrepreneur @thenextweb | Adjunct Professor @nyuniversity
52 42 brianhonigman 22,503 0.86
# 46
Market Maven
#Social media #strategy #analytics #content #marketing | agency | speaker | novelist at @buriedladies
36 31 marketingletter 13,070 0.15
# 47
Christopher Penn
VP Marketing Technology @shiftcomm, ninja, Marketing Over Coffee cohost, keynote speaker, Buddhist. New Book: https://t.co/ST005Y0EjM
49 59 cspenn 94,910 2.28
# 48
Martin Jones
Leading #social & #content marketer Top 100 Social Media Influencer, Keynote Speaker, Author, Sr. Marketing Mgr @CoxBusiness Facebook: https://t.co/opz9CDcZOK
47 42 martinjonesaz 241,949 1.11
# 49
Joe Polish
Founder of http://t.co/gw2PUI48wH and http://t.co/eQFfxJ8x9d; and the Genius behind Piranha Marketing; and Joe has some VERY cool friends. 🙂
23 42 joepolish 30,172 1.85
# 50
Brianna Smith
Hi! I’m Brianna Smith: Integrated #Marketing Manager at @terarecon, marketing Blogger, and adjunct professor of the @UMSLdigital strategic #socialmedia course!
36 25 brianna5mith 12,372 0.17
# 51
Scott Allen Graham
Marketing Executive | Growth Hacker | Experience Design | #SocialMedia, #SEO, #ContentMarketing | Partner @BuckheadVenture | Connoisseur of Bacon & Bourbon
21 8 scottgraham9 32,589 0.05
# 52
Jeff Domansky
Searching for intelligent life in the social media universe | Sharing tips, strategies & insight | Integrating #socialmedia #contentmarketing #PR for results
31 30 theprcoach 16,882 0.22
# 53
Jeff Walker
#1 New York Times bestselling author of LAUNCH, 20-year #onlinebusiness and #onlinemarketing #entrepreneur, and creator of #ProductLaunchFormula
43 36 jeffwalker 51,843 1.49
# 54
Brian Carter
#1 Bestselling Author, Keynote Speaker, Consultant. Honest, scientific, sometimes funny insights about influence, creativity, social media, marketing and sales.
44 36 briancarter 94,862 0.86
# 55
Gini Dietrich
CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine.
70 64 ginidietrich 42,930 1.24
# 56
Aaron Mandelbaum
Founder & CEO SMB Advisors http://t.co/YNIl7H8Jfa ; Inbound Sales, Marketing & Branding strategies for Small & Mid Size Businesses @HubSpot Partner – Boston
16 15 aaronmandelbaum 21,621 0.48
# 57
Amy Porterfield
I’ll show you exactly how to monetize your online marketing efforts and grow your social media fan base, grow your email list and boost your profits.
66 60 amyporterfield 141,323 4.27
# 58
Mike Volpe
CMO @Cybereason – angel investor in 25+ startups, former CMO & ‘3rd founder’ at HubSpot, board of @Repsly, growth marketing, cybersecurity, friendly introvert
47 37 mvolpe 76,212 2.68
# 59
Steve Farnsworth
A Forbes Top 50 Social Media Influencer, Demand Generation Content Marketing for B2B High Tech CMO at The @Steveology Group http://t.co/JwBgPTcP3H
26 14 steveology 114,409 0.86
# 60
Regina Walton
Program Manager: Marketing Events, @Salesforce, @SalesforceDevs | I organize @SFTech4Good | @UCLA, @UCHastingsLaw, & @EwhaGSIS alum! Former K-blogger, ExpatJane
17 10 reginawalton 3,343 0.57
# 61
Neal Schaffer
I help business generate ROI from social media. Author, Global Social Media Speaker, Social Media Marketing Influencer, Soccer Dad & Japan Travel Expert. OK
49 45 nealschaffer 165,567 2.71
# 62
Jon Loomer
Husband, dad and baseball coach to three boys. Brewers fan and baseball stats nerd. Entrepreneur, business owner, accidental marketer and Facebook ads geek.
58 63 jonloomer 23,492 1.78
# 63
Mike Allton
Content Marketing Practitioner | CMO | Author  | Award Winning Social Media Blogger | Fluent in Star Wars
56 48 mike_allton 34,611 0.85
# 64
Holly Pavlika
@CollectiveBias, #influencermarketing co., SVP, Marketing/Content. MediaPost Contributor. Founder: MOMentumNation. Influencer marketing pundit. Social do-gooder
91 49 hollypavlika 12,865 0.24
# 65
Ryan Axford
Agile Software Marketing Consultant focused on client side campaign development and innovation. Certified Full Funnel #Inbound #Marketer
1 12 ryan_axford 2,232 0.04
# 66
Marcus Sheridan
Keynote Speaker & Author on Sales, Marketing, and Digital Business. Former Pool Guy and Founder of The Sales Lion. I eat Passion & Enthusiasm for breakfast.
72 66 thesaleslion 20,985 2.43
# 67
B.L. Ochman
B.L. Ochman: Live-streamed events & coaching, ground-breaking digital & social marketing. Loves to dance. AdAge contributor Hire her! https://t.co/3YRYpmwGf2
91 50 whatsnext 10,812 0.23
# 68
Zac Johnson
Zac Johnson… the Entrepreneur, Internet Marketer, Blogger and Super Affiliate by Day, Super Hero at Night!
59 53 zacjohnson 65,648 0.37
# 69
Glen Allsopp
I run a number of successful niche-focused online marketing agencies and provide solutions for others to build their own.
49 57 viperchill 22,375 1.59
# 70
Jonathan Gebauer
Marketer, Blogger, Influencer Marketing Blogger at: https://t.co/iT292eIyPJ
41 32 jogebauer 147,912 0.59
# 71
Jeff Bullas
#1 Content Marketing Influencer,Social Media Marketing Strategist & Speaker,Forbes Top 10 Social Media Influencer,#1 Global Business Blog.
80 76 jeffbullas 487,813 6.95
# 72
Wendy Marx
Award-winning PR/marketing exec who helps B2B companies become well-known brands. Passionate about anything B2B. Check out my blog: https://t.co/DGW4WYpjab
46 36 wendymarx 15,759 0.26
# 73
Andrew Spoeth
Passionate about marketing, social media, and technology. Director, Digital Marketing at @CAinc. Views here are my own. #tech #speaker #marketing
0 0 andrewspoeth 16,175 0.90
# 74
Missy Ward
#Affiliatemarketer, #oenophile, #NYR, #NYJets #Yankees & AC/DC fan. Co-founder of @affiliatesummit, @feedfront, @itsawahmthing @revenews @easyglutenfree_ & more
34 49 missyward 32,300 0.87
# 75
Arnie Kuenn
CEO of Vertical Measures a PPC, SEO & Content Marketing agency. International speaker. Co-author of Content Marketing Works. Hiking, travel & most sports.
65 58 arniek 14,945 0.23
# 76
Jonathan Crossfield
Storyteller, writer, content marketer, consultant and trainer. Editor of Telstra’s Smarter Business Ideas & #socialmedia columnist for #CCOmag.
34 32 kimota 5,128 0.59
# 77
Rosalind Gardner
Blogger, author, speaker known as the QUEEN of Affiliate Marketing.
30 35 rosalindgardner 17,638 0.87
# 78
Valeria Maltoni
Author/Founder Conversation Agent. Storyteller, brand marketer, digital strategist. Athlete. ?Coming soon… https://t.co/pG8uckzjpF
63 55 conversationage 37,003 0.52
# 79
Renee Blodgett
Branding, Social Media, Marketing, PR & Professional Coach! Rainmaker & Entrepreneur Who’ll Help You Paint a Canvas for your Biz & Your Life!
48 39 magicsaucemedia 120,048 0.71
# 80
Antal de Waij
Digital Strategy Consultant, Inbound & Content Marketing, E-commerce, Inspirational Speaker, Trendwatcher, Community Management, loves chocolate and Instagram
39 29 antaldewaij 37,251 0.56
# 81
Nate Riggs
CEO of @nrmediagroup. blogger. speaker. podcaster. #inbound marketer. #marketing professor @ohiou. husband + dad of 3. #crossfit #triathlete #jedimaster
21 37 nateriggs 31,936 0.38
# 82
Bonnie Sainsbury
Digital Business Strategist, Online Marketing Advisor. Award winning social media influencer.#twitter #facebook #podcast
29 18 bsainsbury 113,658 1.54
# 83
Jon DiPietro
Spreading internet marketing goodness to entrepreneurs, business owners and marketers. Blogger, author, engineer, digital citizen. #PAuto
27 15 jondipietro 10,220 0.36
# 84
Mike Moran
“Digital marketing speaker, author, & consultant. Sr. strategist for Converseon, Revealed Context & SoloSegment.
55 49 mikemoran 6,700 0.39
# 85
Scott Brinker
ion interactive co-founder & CTO; chair of #MarTech conference series; editor of Chief Marketing Technologist blog; and author of Hacking Marketing (Wiley).
63 65 chiefmartec 27,475 2.03
# 86
Kristi Hines
Freelance writer, ghostwriter, business blogger, and certified digital marketer. Learn more at https://t.co/kEUviqbERx
55 46 kristihines 68,379 0.08
# 87
Jacinta Croagh
All things strategy: advertising, marketing, brand, social media, content, HR comms. Blogger. Runner. Cyclist. Director, Croagh Ink
27 53 croaghie 27,543 0.52
# 88
Greg Alexander
SBI is a management consulting firm specializing in sales & marketing that is dedicated to helping you Make Your Number. Subscribe at https://t.co/YdIk4tqwoE
50 40 gregalexander 46,123 0.30
# 89
Bob Ruffolo
Founder and CEO of @impactbnd. Engage with me about #inboundmarketing, @hubspot, #socialselling, and being an entrepreneur. http://t.co/hWPVMX1jbv
65 58 bobruffolo 42,514 2.01
# 90
Jamie Turner
Internationally-recognized Author, @CNN contributor and CEO of 60 Second Marketer. As seen on @SMExaminer, @Mashable, and @Inc.
58 50 askjamieturner 14,658 0.45
# 91
Jeanne Hopkins
SVP/CMO @followcontinuum A culture architect, I have fun advising, coaching and mentoring team members as they become both lead-gen and data-driven marketers!
59 51 jeannehopkins 63,943 0.36
# 92
Deana Goldasich
Content Marketing Monster. CEO of Well Planned Web. Leading the team that helps B2B clients nurture leads by marketing their expertise. Jelly Belly Addict.
32 22 goldasich 12,313 0.35
# 93
Susan Tucker
Digital marketing partner to growth-driven businesses via @GetSusanMktg & @LureAgency. #Inbound Certified via @Hubspot.
33 25 getsusanmktg 17,260 0.18
# 94
Robert Clarke
Owner of #B2B Digital Marketing Agency Op Ed Marketing. Co-founder of @YellowIs4Hello. Proud Daddy. Opinions my own.
40 29 robertclarkey 34,211 0.29
# 95
John Watton
Head of EMEA Marketing, @Adobe #Marketing #Cloud. @BrandRepublic Top 50 UK @Klout Influencer, @LinkedIn Top 10 UK Marketer, @theIDM B2B Council. Views my own.
14 12 jwatton 16,634 0.61
# 96
AJ Huisman
Passionate Content Marketer – Creative Connector, Storyteller, Moderator / Speaker & Founder of Y Content & Co-founder of Content Marketing Fast Forward #CMFF
1 46 ajhuisman 3,678 0.29
# 97
ylesbristowe
Myles Bristowe
Marketing Strategy at PSCU, CMO of #MakeYourMoneyMatter, Global Board of AMA, World’s Top CMOs to follow on Twitter, HuffPost Blogger, CUNA Awareness Council
35 33 mylesbristowe 58,970 0.19
# 98
Eric Blumthal
I curate web’s best #B2BSales #B2Bmarketing #WorkplaceLearning content ? I sell MicroLearning platform that accelerates employee learning; minimizes forgetting.
17 28 ericblumthal 12,296 0.06
# 99
Michel Fortin
Copywriter, Internet marketing strategist, business owner, author, speaker. CEO of http://t.co/W0or0oNBqI
1 56 michelfortin 21,425 0.19
# 100
Tim Ash
Digital Marketing Keynote (https://t.co/hgjyBwROQn). CEO of https://t.co/6dG7jbtEv1, Author of Landing Page Optimization. Chair of https://t.co/7Y1Wtt5ceM
56 49 tim_ash 27,573 2.40