Which marketers in leadership positions are most influential online?
Turns out some of them are from brands you’re probably familiar with, like Adobe, Dell, the Harvard School of Business, Hewlett-Packard, MTV, Petco, PGA, Ritz-Carlton, Spotify, Taco Bell, The University of Texas and Visa; and some of them are from companies you might never have heard of!
In this new analysis, we queried Buzzsumo’s data tool for influential marketing leaders in companies employing over 50 people. The data we examined comes from a multi-source metasearch (first pulling over 14,000 influencers, ranked with an algorithm that includes 16 different influence metrics), which we then hand-curated and manually reviewed. We eliminated around two-thirds of the top 150 influencers. To qualify, candidates had to be a current marketing leader. It wasn’t enough for them to have past CMO, SVP or other marketing experience. We only included people who are current marketing leaders.
But, one doesn’t have to be part of a Fortune 500 company, or even a Fortune 1000 to qualify for this list, because we believe influential online marketing leaders in medium-sized companies are interesting, too. If you’ve achieved enough online influence enough to rise to the top of a list of 14,000 people, you can help your company quite a bit, and we think it’s important to be aware of marketers with this degree of influence, as well as the companies currently benefiting from their influence. Thus, there are CMO’s of billion dollar companies listed here alongside senior marketers for much smaller, 200-person companies.
Here’s our list of the 50 most influential marketing leaders as of November 21th, 2016.
|RANK||NAME WITH WEBSITE OR LINKEDIN LINK||COMPANY||FOLLOWERS||RETWEETS|
CMO: PEMCO Insurance. Lifestyle nutrition coach. Named Marketing Legend and Marketing Immortal. Dedicated WSU Cougar. (All my own opinions)
CMO @Fuze. Sharing ideas about demand gen, marketing, SaaS and the tenor saxophone. People say I ask a lot of questions.
Chief Marketing Officer for Harvard Business School by day, lead singer for CramerHill by night.
|Harvard Business School||hbscmo||60,971||–|
Husband, dad, writer, TEDx speaker, blogger, rehabilitated broadcaster, @8Mandates co-author, on @BrandQuarterly 50 Marketing Thught Leaders list, law firm CMO
|Liskow & Lewis||ericfletcher||14,614||3.0|
Marketing and communications pro. Fond of winning and helping others succeed. Addicted to trashy TV.
CMO @WeddingWire, marketing strategist, technology enthusiast, entrepreneur, angel investor, industry speaker, wine connoisseur, Ravens fan, #dctech supporter
Focused on technology helping people grow & thrive. Passionate about modern marketing, sales enablement & giving back. Komen & Penn State Smeal board member.
Head of #Marketing @ SYZYGY US. CMO for Guidepoint, Siegel+Gale, BurellesLuce & NaviSys. Top #CMO on Twitter. Owned by my dogs. From NJ. #B2B #DIgital #Branding
|SYZYGY New York||gail_nelson||7,160||–|
||Seth William Farbman
Marketer and sustainability advocate. @Spotify CMO. Classic car and truck addict. NYC, but Philly in spirit. These tweets are my own.
Global CMO @SiegelGale #Branding Agency | Top 5 #CMO – Twitter | #Irish in NYC | @HarvardHBS #B2B #WearingIrish #SimplicityPays #Author #Omnicom Tweets by me
CMO @mashable. Former @nytimes. @nywici Board Member. Fan of the West Wing & hobbies that involve gravity. I think fish are funny.
I’m Chief Marketing Officer for Enjoy Life Foods. Sharing insights on Marketing, Consumer Packaged Goods, & Free From Foods.
|Enjoy Life Foods||enjoylifecmo||10,906||4.0|
PGA TOUR Superstore Chief Marketing Officer. Passions: marketing, e-commerce, social media, golf & tennis. Life is short. Play hard. Inspire others.
|PGA Tour Superstore||mattcorey||7,462||–|
SVP Global Head of Digital & Marketing Transformation at Visa, author of Social Media Marketing for Dummies & publisher of Sommelier India. Opinions are my own
marketing / business development player/coach; Industry / Client team builder; law firm CMO
Forbes Top 10 Most Influential CMOs | Social | Content | Digital | Relationship | Inbound | Marketing | Author of Recommend This! | My Views & Opinions Only
Chief Sales and Marketing Officer, The Ritz-Carlton Hotel Company, L.L.C. (@RitzCarlton) #Luxury #Travel #CMO #CSMO
Global Chief Marketing Officer @Kiosked @Nexusguard @Conviva @Webtrends @CMO_Council @TheCMOClub @THX @Forbes #Top50CMO #Heartbleed #Windsurfer #Surfer
||Antonio J Lucio
Global CMO HP Inc. Proud father of 5 daughters; great listener. Citizen of the world. Live to help people find purpose and meaning at work. Opinions are my own.
SVP, Marketing & Communications, IBM. Passionate about how data is transforming how our world works. Helping IBM be true to its corporate character.
CMO for international design firm Ware Malcomb. #unstoppablewm
CMO @Mozilla. Dad of 3. Startup advisor. Pocket squares. Agile Marketer. #growthverse co-creator. Author: Growing Up Fast https://t.co/N6zODmMWmX
Adobe CMO. Love media, movies, music, marketing and great design. Promote education & philanthropy.
VP, Global Mktg for Payless Shoes. Forbes Top 100 Mktg Minds. Make A Wish and CASA Board Member. Views=own. #USF One book for kids https://t.co/mrUeHNdC1r
Leading Global Marketing for @MetaPack #saas #ecommerce #delivery #retail
||Lynne J. Johnson
My Mojo Is CMO: Chief Marketing Officer, Consumer’s Credit Union Chief Mom of 6 Awesome Kids #Forbes List #SimplyBeKind #AlwaysLearning. #LovePublicSpeaking
|Consumers Credit Union||mojocmo||14,062||–|
Digital CMO. Founder of many things. Random hair color, Internet pioneer, landlord of overweight tabby.
Raconteur. Powerhouse. Security Twits herder emeritus. Former Forbes and ZDNet. Investor. Advisor. Music is my lifeblood. CMO at @FlashpointIntel.
SVP/CMO, marketing strategist, social media habitué, tradeshow exec, sportsman, amateur chef, wine buff, cigar aficionado, music lover. (Views are mine alone.)
|National Shooting Sports Foundation||chrisdolnack||5,899||–|
Director of Marketing at @CBGBenefits (Employee Benefits & HR solutions).
I am Chief Marketing Officer at @BRANDfog, the leading global social media consulting & digital reputation firm for CEOs & C-Suite executives.
||Nina Evagoras Buik
Sr. Principal Marketing Manager, Ingram Micro Global Training, #Writer #Speaker #Volunteer
Partner, Global Marketing Leader, Innovation #Mercer | Women’s Leadership Group Chair | CMO | Entrepreneur | Keynote | IMA Networker of the Year
CMO & Co-Founder Simplify360 – The Best Social Customer Service Platform
Chief Marketing Officer – @Rockfish, Author https://t.co/KLSxz5gA4O, Co-Founder of The @Brandery. Former P&G Digital, Twin Dad
CMO (http://t.co/Nog5yoVKSB), Author/Rapper (http://t.co/J9uYTnPuz4), Family Man (http://t.co/wQta548R1Q)
Husband, father, Kennametal CMO, employees, runner, design, architecture, branding, UConn
SVP Marketing @Placester | @Offerpop co-founder | @WPI + @UVA + @McKinsey alum | proud Dad | work: #analytics #contentmarketing #CRM | fun: #pbass #bmw
||Barbara W. Price
CMO for Mercer Capital | Interests: professional service firm marketing & mgt, business valuation, and things that make me smile
Chief Marketing Officer for @TacoBell by day; Mom, and President of https://t.co/ip3DBzEqYy otherwise
||Teri Lucie Thompson
Marketing/higher ed exec, author (Tuning into Mom), and speaker w/ passion for branding, innovation, higher ed, good food, good books, fashion & sports.
|The University of Texas||terilucie||2,093||–|
Heather Deason Zynczak. CMO @Pluralsight, Tech, Marketing, SaaS, Social Media, Startups, Data-driven, Mom of 3 Boys
Marketing leader w/ a side of sales, passionate abt helping others. CMO @ Radius: Global Growth Experts Love the outdoors hate sitting still. Tweets are my own
MTV – EVP Marketing & Creative
Devoted father of Alexandra & Sophia, aspiring innovator, fascinated with retail, data, design and omni-channel. @petco CMO
CMO & Investor @ Geezeo™, Vice Chair @centerforchild, Speaker. #CMO #Marketing Exec. Keeping it real. #banking #finserv #fintech #HRVA #IoT #moderate #payments
Husband, dad, ninja, pianist, @sailthru CMO, ex @rocketfuelinc (#IPO), @lotame CMO; @classelist fndr; investor @Tickr, @GearBraininc, @SoloProhome, @SellerCrowd
Husband, father, SVP & #CMO for @SchneiderNA , former Marine, DC native, USNA alum & Olympic fan. Mktg is all about a story well told. Opinions are my own
#Marketing Leader in Healthcare. Change agent. Public Speaker. #Startup Mentor. #RareDisease Advocate. Sometimes #Foodie. Tweets are mine.
|ZH Healthcare, Inc||scottpearlmktg||4,170||2.0|
Adventurer in marketing & tech, digital innovation | VP Marketing ITHAKA | Before: @harvard, @crimsonhexagon, @razorfish | Sign up: https://t.co/deApiaJqRD