Marketing Leaders 2016: The Top 50 Most Influential CMO’s & Marketing Leaders

Posted on Posted in Influencer Marketing

Which marketers in leadership positions are most influential online?

Turns out some of them are from brands you’re probably familiar with, like Adobe, Dell, the Harvard School of Business, Hewlett-Packard, MTV, Petco, PGA, Ritz-Carlton, Spotify, Taco Bell, The University of Texas and Visa; and some of them are from companies you might never have heard of!

2016-marketing-leader-influencers-50

In this new analysis, we queried Buzzsumo’s data tool for influential marketing leaders in companies employing over 50 people. The data we examined comes from a multi-source metasearch (first pulling over 14,000 influencers, ranked with an algorithm that includes 16 different influence metrics), which we then hand-curated and manually reviewed. We eliminated around two-thirds of the top 150 influencers. To qualify, candidates had to be a current marketing leader. It wasn’t enough for them to have past CMO, SVP or other marketing experience. We only included people who are current marketing leaders.

But, one doesn’t have to be part of a Fortune 500 company, or even a Fortune 1000 to qualify for this list, because we believe influential online marketing leaders in medium-sized companies are interesting, too. If you’ve achieved enough online influence enough to rise to the top of a list of 14,000 people, you can help your company quite a bit, and we think it’s important to be aware of marketers with this degree of influence, as well as the companies currently benefiting from their influence. Thus, there are CMO’s of billion dollar companies listed here alongside senior marketers for much smaller, 200-person companies.

Here’s our list of the 50 most influential marketing leaders as of November 21th, 2016.

 RANK   NAME WITH WEBSITE OR LINKEDIN LINK  COMPANY   TWITTER   FOLLOWERS   RETWEETS 
#1
Rod Brooks
CMO: PEMCO Insurance. Lifestyle nutrition coach. Named Marketing Legend and Marketing Immortal. Dedicated WSU Cougar. (All my own opinions)
PEMCO Insurance nw_mktg_guy 8,039
#2
Brian Kardon
CMO @Fuze. Sharing ideas about demand gen, marketing, SaaS and the tenor saxophone. People say I ask a lot of questions.
Fuze bkardon 17,021
#3
Brian Kenny
Chief Marketing Officer for Harvard Business School by day, lead singer for CramerHill by night.
Harvard Business School hbscmo 60,971
#4
Eric Fletcher
Husband, dad, writer, TEDx speaker, blogger, rehabilitated broadcaster, @8Mandates co-author, on @BrandQuarterly 50 Marketing Thught Leaders list, law firm CMO
Liskow & Lewis ericfletcher 14,614 3.0
#5
stephaniefierman
Stephanie Fierman
Marketing and communications pro. Fond of winning and helping others succeed. Addicted to trashy TV.
MediaCom stephfierman 7,011
#6
Sonny Ganguly
CMO @WeddingWire, marketing strategist, technology enthusiast, entrepreneur, angel investor, industry speaker, wine connoisseur, Ravens fan, #dctech supporter
WeddingWire sonnyg 27,441
#7
Karen Quintos
Focused on technology helping people grow & thrive. Passionate about modern marketing, sales enablement & giving back. Komen & Penn State Smeal board member.
Dell karenhquintos 17,710 8.0
#8
Gail Nelson
Head of #Marketing @ SYZYGY US. CMO for Guidepoint, Siegel+Gale, BurellesLuce & NaviSys. Top #CMO on Twitter. Owned by my dogs. From NJ. #B2B #DIgital #Branding
SYZYGY New York gail_nelson 7,160
#9
sethfarbman
Seth William Farbman
Marketer and sustainability advocate. @Spotify CMO. Classic car and truck addict. NYC, but Philly in spirit. These tweets are my own.
Spotify sethfarbman 6,366 7.0
#10
Margaret Molloy
Global CMO @SiegelGale #Branding Agency | Top 5 #CMO – Twitter | #Irish in NYC | @HarvardHBS #B2B #WearingIrish #SimplicityPays #Author #Omnicom Tweets by me
Siegel+Gale margaretmolloy 30,170
#11
stacymartinet
Stacy Martinet
CMO @mashable. Former @nytimes. @nywici Board Member. Fan of the West Wing & hobbies that involve gravity. I think fish are funny.
Adobe stacymartinet 13,639 8.0
#12
Joel Warady
I’m Chief Marketing Officer for Enjoy Life Foods. Sharing insights on Marketing, Consumer Packaged Goods, & Free From Foods.
Enjoy Life Foods enjoylifecmo 10,906 4.0
#13
Matt Corey
PGA TOUR Superstore Chief Marketing Officer. Passions: marketing, e-commerce, social media, golf & tennis. Life is short. Play hard. Inspire others.
PGA Tour Superstore mattcorey 7,462
#14
shiv
Shiv Singh
SVP Global Head of Digital & Marketing Transformation at Visa, author of Social Media Marketing for Dummies & publisher of Sommelier India. Opinions are my own
Visa shivsingh 37,272 4.0
#15
Allen Fuqua
marketing / business development player/coach; Industry / Client team builder; law firm CMO
Winstead PC a_fuqua 3,251
#16
Kirby Wadsworth
Forbes Top 10 Most Influential CMOs | Social | Content | Digital | Relationship | Inbound | Marketing | Author of Recommend This! | My Views & Opinions Only
Bayshore Networks acesage 16,385
#17
Ed French
Chief Sales and Marketing Officer, The Ritz-Carlton Hotel Company, L.L.C. (@RitzCarlton) #Luxury #Travel #CMO #CSMO
Ritz Carlton ritzcarltoncmo 5,426 7.0
#18
Hope Frank
Global Chief Marketing Officer @Kiosked @Nexusguard @Conviva @Webtrends @CMO_Council @TheCMOClub @THX @Forbes #Top50CMO #Heartbleed #Windsurfer #Surfer
Kiosked hopefrank 5,830
#19
Antonio J Lucio
Global CMO HP Inc. Proud father of 5 daughters; great listener. Citizen of the world. Live to help people find purpose and meaning at work. Opinions are my own.
Hewlett-Packard ajlucio5 34,600
#20
Jon Iwata
SVP, Marketing & Communications, IBM. Passionate about how data is transforming how our world works. Helping IBM be true to its corporate character.
IBM coastw 19,616
#21
Ruth Brajevich
CMO for international design firm Ware Malcomb. #unstoppablewm
Ware Malcomb ruthbrajevich 6,454 4.0
#22
jascha kaykas-wolff
CMO @Mozilla. Dad of 3. Startup advisor. Pocket squares. Agile Marketer. #growthverse co-creator. Author: Growing Up Fast https://t.co/N6zODmMWmX
Mozilla kaykas 17,351 2.0
#23
Ann Lewnes
Adobe CMO. Love media, movies, music, marketing and great design. Promote education & philanthropy.
Adobe alewnes 9,612
#24
Charles Pascalar
VP, Global Mktg for Payless Shoes. Forbes Top 100 Mktg Minds. Make A Wish and CASA Board Member. Views=own. #USF One book for kids https://t.co/mrUeHNdC1r
Payless ShoeSource cpascalar 100,539
#25
Chris Hoskin
Leading Global Marketing for @MetaPack #saas #ecommerce #delivery #retail
MetaPack chrishoskin 3,425 2.0
#26
Lynne J. Johnson
My Mojo Is CMO: Chief Marketing Officer, Consumer’s Credit Union Chief Mom of 6 Awesome Kids #Forbes List #SimplyBeKind #AlwaysLearning. #LovePublicSpeaking
Consumers Credit Union mojocmo 14,062
#27
Dana Todd
Digital CMO. Founder of many things. Random hair color, Internet pioneer, landlord of overweight tabby.
SRVR, LLC danatodd 3,238 3.0
#28
Jennifer Leggio
Raconteur. Powerhouse. Security Twits herder emeritus. Former Forbes and ZDNet. Investor. Advisor. Music is my lifeblood. CMO at @FlashpointIntel.
Flashpoint mediaphyter 20,867
#29
Chris Dolnack
SVP/CMO, marketing strategist, social media habitué, tradeshow exec, sportsman, amateur chef, wine buff, cigar aficionado, music lover. (Views are mine alone.)
National Shooting Sports Foundation chrisdolnack 5,899
#30
Jason Pinto
Director of Marketing at @CBGBenefits (Employee Benefits & HR solutions).
CBG Benefits jasonpinto 10,950
#31
Tatyana Benders
I am Chief Marketing Officer at @BRANDfog, the leading global social media consulting & digital reputation firm for CEOs & C-Suite executives.
Brandfog tatyanabenders 2,060 4.0
#32
Nina Evagoras Buik
Sr. Principal Marketing Manager, Ingram Micro Global Training, #Writer #Speaker #Volunteer
Ingram Micro ninabuik 1,825
#33
Jeanniey Mullen
Partner, Global Marketing Leader, Innovation #Mercer | Women’s Leadership Group Chair | CMO | Entrepreneur | Keynote | IMA Networker of the Year
Mercer jeannieymullen 5,856
#34
Deep Sherchan
CMO & Co-Founder Simplify360 – The Best Social Customer Service Platform
Simplify360 bexdeep 20,506 4.0
#35
Dave Knox
Chief Marketing Officer – @Rockfish, Author https://t.co/KLSxz5gA4O, Co-Founder of The @Brandery. Former P&G Digital, Twin Dad
Rockfish daveknox 16,195 4.0
#36
Aaron Goldman
CMO (http://t.co/Nog5yoVKSB), Author/Rapper (http://t.co/J9uYTnPuz4), Family Man (http://t.co/wQta548R1Q)
4C Insights aarongoldman 2,788
#37
John Jacko
Husband, father, Kennametal CMO, employees, runner, design, architecture, branding, UConn
Kennametal jhjackocmo 2,683 6.0
#38
Allen Bonde
SVP Marketing @Placester | @Offerpop co-founder | @WPI + @UVA + @McKinsey alum | proud Dad | work: #analytics #contentmarketing #CRM | fun: #pbass #bmw
Placester abonde 4,134 3.0
#39
Barbara W. Price
CMO for Mercer Capital | Interests: professional service firm marketing & mgt, business valuation, and things that make me smile
Mercer Captial barbarawprice 2,943 2.0
#40
Marisa Thalberg
Chief Marketing Officer for @TacoBell by day; Mom, and President of https://t.co/ip3DBzEqYy otherwise
 Taco Bell executivemoms 16,504 3.0
#41
Teri Lucie Thompson
Marketing/higher ed exec, author (Tuning into Mom), and speaker w/ passion for branding, innovation, higher ed, good food, good books, fashion & sports.
The University of Texas terilucie 2,093
#42
Heather Zynczak
Heather Deason Zynczak. CMO @Pluralsight, Tech, Marketing, SaaS, Social Media, Startups, Data-driven, Mom of 3 Boys
Pluralsight hzynczak 31,777
#43
Dwight Griesman
Marketing leader w/ a side of sales, passionate abt helping others. CMO @ Radius: Global Growth Experts Love the outdoors hate sitting still. Tweets are my own
Radius dgriesman 2,474
#44
Jacqueline Parkes
MTV – EVP Marketing & Creative
MTV jd_parkes 15,072
#45
Michael Zuna
Devoted father of Alexandra & Sophia, aspiring innovator, fascinated with retail, data, design and omni-channel. @petco CMO
Petco mzuna 2,086
#46
Bryan Clagett
CMO & Investor @ Geezeo™, Vice Chair @centerforchild, Speaker. #CMO #Marketing Exec. Keeping it real. #banking #finserv #fintech #HRVA #IoT #moderate #payments
Geezeo clagett 14,464 3.0
#47
Eric Porres
Husband, dad, ninja, pianist, @sailthru CMO, ex @rocketfuelinc (#IPO), @lotame CMO; @classelist fndr; investor @Tickr, @GearBraininc, @SoloProhome, @SellerCrowd
Sailthru eporres 2,737
#48
Tony Wells
Husband, father, SVP & #CMO for @SchneiderNA , former Marine, DC native, USNA alum & Olympic fan. Mktg is all about a story well told. Opinions are my own
Schneider Electric tony_wells_ 3,273 7.0
#49
Scott Pearl
#Marketing Leader in Healthcare. Change agent. Public Speaker. #Startup Mentor. #RareDisease Advocate. Sometimes #Foodie. Tweets are mine.
ZH Healthcare, Inc scottpearlmktg 4,170 2.0
#50
Perry Hewitt
Adventurer in marketing & tech, digital innovation | VP Marketing ITHAKA | Before: @harvard, @crimsonhexagon, @razorfish | Sign up: https://t.co/deApiaJqRD
ITHAKA perryhewitt 10,704 0.6