12 Top Influencers Share Their Best Social Marketing Tips

Posted on Posted in Social Media Marketing

We recently asked a select group of social media thought leaders a few questions about their clients (or themselves)…

  1. What is your or your clients biggest goal right now in social marketing?
  2. What is the biggest obstacle right now for you or your clients in the area of social marketing?
  3. What’s the best solution you’ve found to that problem?

Here’s what we discovered:

Sue B. Zimmerman of Sue B. Zimmerman Enterprise:

  • My Clients’ Biggest Social Marketing Goal is…
    What kind of content to create to attract who they want to do business with.
  • Their Biggest Obstacle is…
    Not knowing where to focus their time to get results.
  • My Best Solution is…
    Teaching how to consistently show up and stay top of mind.

 

 

Rebekah Radice of Post Planner:

  • My Clients’ Biggest Social Marketing Goal is…
    Increased engagement at every stage of the customer journey.
  • Their Biggest Obstacle…
    We recently completed a case study where the majority of respondents told us their biggest struggle is finding and sharing quality content to increase engagement. While this isn’t a new challenge, it will become a bigger obstacle than ever in 2017.
  • My Best Solution is…
    Focus on the messaging, type, consistency, and frequency of your content. Our studies, as well as our own Facebook Page have shown that the perfect mix combines targeted content, a consistent messaging strategy, and a deep understanding of Fan needs. Add those together and you will increase social media engagement.

 

Brian Carter of The Brian Carter Group:

  • My Clients’ Biggest Social Marketing Goal is…
    Getting more high-quality leads… and more high-ROI sales.
  • Their Biggest Obstacle…
    Finding the most profitable, powerful combination of ads, audience, content and landing page.
  • My Best Solution is…
    Get more creative and test everything. Know your audience, but learn your audience by using Facebook advertising to reach a ton of the right prospects and test a lot of images, videos, headlines, targeting, lead magnets and split-test your landing pages. This is how we get lead gen costs at $0.10 – $1.82 apiece and 300% – 2,200% ecommerce ROI.

 

Chris Voss of The Chris Voss Show:

  • My Clients’ Biggest Social Marketing Goal is…
    More ROI.
  • Their Biggest Obstacle…
    Changing face of marketing and rules.
  • My Best Solution is…
    Trying to stay on the cutting edge.

Ian Cleary of Razor Social:

  • My Clients’ Biggest Social Marketing Goal is…
    Reaching more people organically with their content and building out effective sales funnels to convert.
  • Their Biggest Obstacle…
    Reach is continuously decreasing across the platform so it’s all pay to play.
  • My Best Solution is…
    There are 2 main solutions we are focusing on:
    A) Build out sales funnels using highly targeted and optimised social ad campaigns that are profitable. With profitable ads we don’t have to worry about organic reach.
    B) Influencer relationships – You can get the reach or build relationships with influencers that gets good engagement with the audience you want. Working with the right influencers can be very cost effective.

Mitch Joel of Mirium:

  • My Clients’ Biggest Social Marketing Goal is…
    How to get more content and brand build beyond just paying for impressions and to boost content.
  • Their Biggest Obstacle…
    Getting the content and paid channels right. There’s just too much of everything out there. It feels too much like advertising. Not enough quality.
  • My Best Solution is…
    Take the long-view. Don’t think short-term. Build and deliver value against an ongoing communication strategy vs. a campaign mindset.

 

 

Mari Smith of MariSmith.com:

  • My Clients’ Biggest Social Marketing Goal is…
    My clients range from SMBs to major brands and everyone is striving to maintain top of mind awareness and industry thought leadership in creative ways. Yes, it’s “all about content marketing.” But it’s not the best content that wins… it’s the best *amplified* content that is part of a bigger, strategic plan. And, ideally, that content creates an *emotional* connection with the right audience. This is what moves people to action. Make people laugh, cry or go ‘awww’ in your (video) content, and you’re more likely to see measurable results.
  • Their Biggest Obstacle…
    My clients struggle to know exactly where to place their limited focus and resources. If they succumb to peer and media pressure to be on every social platform, they end up not doing any of them well. And, if they pay attention to the constant river of latest greatest tools and bright shiny apps out there, they just go into overwhelm with limited results. They often end up in a “who moved my cheese” situation.
  • My Best Solution is…
    Pick ONE social network and go very deep on it. Yes, you need an optimized presence on pretty much all social networks, which includes 1) a well written bio, 2) regular posts (which can be curated + scheduled/automated, but must be quality, relevant and timely), and 3) ideally, community managers responding to comments and fan/follower posts. But, choose to allocate the bulk of your resources (team + ad budget) on Facebook. This includes developing a solid plan for your video content + Live video broadcasts. (It may be for some businesses that Instagram is their #1 best platform to focus on, or perhaps Snapchat, depending on the target audience.) At Fortune’s Most Powerful Women International Summit in London in June 2016, Nicola Mendelsohn, Facebook VP for Europe, the Middle East and Africa stated, that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too. With Facebook building its new dedicated video feed on mobile, this area will quickly become competitive for coveted digital real estate. Facebook ad inventory will “run out” in the main feed by summer 2017 — which is one of the primary reasons the company is building out this separate video feed. Plus, Facebook is currently testing mid-roll ads in video/Live video. So, marketers would do well to focus on building video content for organic + paid reach. Videos should be authentic, personable/relatable, entertaining if possible, evokes emotion, and designed for sound off (captions and/or lower thirds).

Bryan Kramer of Pure Matter:

  • My Clients’ Biggest Social Marketing Goal is…
    Influencer marketing is the best goal for our clients as it’s become such a great mix of public relations, marketing and digital media.
  • Their Biggest Obstacle…
    It takes time. There is no silver bullet. With what we do with influencers, relationships, process and technology all take time to build.
  • My Best Solution is…
    It’s always easier to go in knowing that time is the major investment upfront.

 

 


Sandi Krakowski of A Real Change International, Inc.:

  • My Clients’ Biggest Social Marketing Goal is…
    More engagement with relationships and not just marketing campaigns. We care A LOT about the kind of relationships we have with people on social media and in our client base. We’re currently reaching 4.6 million people on Facebook and its growing daily, because we really do care. And do life with these people!
  • Their Biggest Obstacle…
    Old school THINKING! People are still only quantifying things on Twitter. Sheesh, Twitter is failing miserably! They need to go beyond just demo graphic stats and go into PSYCHOgraphic marketing that social media is built on. Facebook and Instagram will dominate and old school thinking has to leave.
  • My Best Solution is…
    Live videos!!! Really paying attention to what people want vs what WE want them to do! Be there, really care, do life with them! Marketing gets easier and you feel better at night! Good will and good fortune! Marketing in 2017 requires interaction. We’re in the INTERACTIVE AGE now more than the Interruption or Information Age.

Maria Johnsen of Golden Way Media:

  • My Clients’ Biggest Social Marketing Goal is…
    We are currently operating on 200 clients’ websites mostly ecommerce and 99.9% of them want three things:
    A) Sales
    B) Brand recognition
    C) Brand authority
  • Their Biggest Obstacle…
    Today the biggest problems are fake accounts. These businesses have two strategies in their social media marketing campaigns such as:
    A) spamming: they use spam as a way of generating sales for their companies. For example nationalities such as: Indians, Sri Lankans, Pakistanis use too much spam in social media especially Twitter , Instagram and Facebook while the Chinese businesses use spam via email. They use mostly phishing method as a way of generating sales
    B) Defamation: These are PR agencies who handle celebrity and politicians campaigns on Twitter, Youtube,Linkedin, instagram and Facebook. They create between 300 to one and half million accounts on Twitter to attack, harass and defame the opponents and competitors. The minute a person writes an innocent comment or statement about a politician or celebrity they bully and harass the person until he or she removes his or her statement. Every account manager handles between 10 to 30 accounts. These accounts have the same picture; no description and the content are loads of pictures of the targeted celebrity or politician and defaming their competitors. They all use the exact same method. When I see the pattern I know which PR agency is handling these accounts. For example Jennifer Lawrence, Lady Gaga, Kim Kardashian are the ones who hired the same low quality PR agencies who outsource these campaigns to Asia, Russia and Europe. They mostly use Twitter and Instagram platforms because their bots are designed for them. While American agencies get paid top dollar to handle celebrities and politicians accounts, the job is outcourced to India, Philippine, Indonesia, Pakistan and Singapore. The ones in Europe are handled in the UK ( mainly London and Manchester) and Spain. In East Europe Russians, Maldivians and Ukrainians handle the job.
  • My Best Solution is…
    The best solution is to ignore and block them. By ignoring you take away their power. No matter how much they insult, bully and defame you, block them and never ever reply to their comments, statements and bullying. Block and report them to the social media site’s owner. For example we are operating live online 24/7 and handling more than 200 clients campaigns in 18 languages. So far we have been successful through generating sales and brand awareness for our clients. We don’t use tools at all in our live campaigns. Never use tools, be active and engage with people on social media. If you don’t have time to handle your social media campaigns, hire a white hat social media company.

Michael Stelzner of Social Media Examiner:

  • Our Biggest Social Marketing Goal is…
    Our goal is to focus more on community development and less on traffic generation.
  • Our Biggest Obstacle is…
    Algorithms!
  • Our Best Solution is…
    Haven’t found one.

Joel Comm of JoelComm.com:

  • My Clients’ Biggest Social Marketing Goal is…
    Platform-building with live video in order to secure more customers and make more sales.
  • Their Biggest Obstacle…
    Acquiring new customers and getting a message heard through all the noise.
  • My Best Solution is…
    Once again, I believe live video done right is the most cost-effective way to get visibility and move people to action.